When a k-cup proudly claims to be "Italy's favourite coffee", you know it's gotta be good! Lavazza Classico is a medium roast coffee that is anything but boring. This smooth medium roast is the signature blend from Lavazza. It produces an intense aroma with notes of dried fruit, along with the rich and bold flavours brought to your cup by beans from South America and Africa. After you taste this rich brew, you will make it a part of your everyday routine. A coffee that whole family will love. Bold enough flavour to satisfy a dark roast drinker, yet smooth and well-balanced enough to please a medium roast drinker too! Lavazza Classico is a unique blend of coffees from two different parts of the world, which is absolutely why it has such exciting flavours. As you hit brew on this k-cup an intense aroma fills the room, and you'll be instantly anticipating the great cup of coffee you are about to consume! If a coffee claims to be "Italy's Favourite Coffee", you obviously have to try it to see if it's true!